Analytics
Aggregate performance across QR scans, lead funnel, and builder routing health.
QR scans (7d)
200
flatvs 200 prior 7d
New leads (7d)
3
Verified phone numbers
Tours completed (7d)
3
Driving tours finished
Scan → tour conversion
2.0%
↓ belowTarget ≥ 5%
Scans + leads
Last 30 days
Scans
851
Leads
3
Conversion funnel
All-time totals
QR scans855
Tours built17
2.0% of scans · target ≥ 5%
Tours completed3
17.6% of tours built · target ≥ 40%
Contact captured1
33.3% of completed tours · target ≥ 60%
Builder routing health
Leads routed per builder (all-time)
Apex Newco LLC0
BFT Construction/Tristar0
Black Marlin0
Brian Willis Homes0
Cox Classic Homes, LLC0
Hillgrove Homes0
KLM Custom Homes0
MB Endeavors0
SMS delivery rates will populate once Twilio webhooks are live.
Top-performing properties
By QR scan volume, last 30 days
| Property | Scans | Leads | Conv. |
|---|---|---|---|
| Lot 28V — 7534 Lakeview Terrace | 58 | 5 | 8.6% |
| Lot 20T — 7262 Creekside Way | 41 | 2 | 4.9% |
| Lot 68L — 1570 Traditions Way | 41 | 2 | 4.9% |
| Lot 53F — 3199 Brush Arbor Court | 23 | 0 | 0.0% |
Per-QR performance
All QR codes, sorted by scan volume
| QR label | Placement | Scans | Unique | Leads | Tours | Conv. |
|---|---|---|---|---|---|---|
| Front gate — main entrance | Community entry monument sign | 412 | 321 | 28 | 12 | 6.8% |
| Sales office brochure | Pg 1 of welcome packet | 184 | 169 | 22 | 9 | 12.0% |
| Spring Parade of Homes | Event flyer + social | 96 | 81 | 8 | 3 | 8.3% |
| Yard sign — Lot 28V | Front-yard A-frame | 58 | 51 | 5 | 2 | 8.6% |
| Yard sign — Lot 20T | Front-yard A-frame | 41 | 36 | 2 | 0 | 4.9% |
| Yard sign — Lot 68L | Front-yard A-frame | 41 | 36 | 2 | 0 | 4.9% |
| Yard sign — Lot 53F | Front-yard A-frame | 23 | 20 | 0 | 0 | 0.0% |